Engagement Spend Is Broken-Time to Lean Into the Transactional Reality

HR leaders: How long have we been pursuing the elusive goal of employee engagement and retention? For decades, at least. Each year, millions of dollars are invested in programs, perks, and new engagement software. HR consistently rolls out another “groundbreaking” initiative. Yet every year, engagement remains stagnant, and retention continues to be a challenge.

Let’s get straight to the point: work has always been transactional. Since the first payday, the agreement has been explicit: exchange time and skills for compensation and security. Over the years, we’ve added buzzwords and flashy initiatives to make the arrangement seem more profound. However, at its core, it remains a straightforward exchange of pay for labour.

What do studies from organizations like ADP, Mercer, HRD, Work Institute, and Gallup reveal? Employees prioritize fair pay and trustworthy leadership. That’s it. While purpose, perks, and team-building lunches are nice, they won’t significantly improve employee retention unless the essentials—money and integrity—are in place.

If CEOs truly want to retain talent, they should end the culture theatre. Get real about the transaction. Pay people what they’re worth, treat them with respect, and keep promises. That’s it. Fancy engagement initiatives without those basics are just expensive distractions.

Every year, the market reminds us: employees are rational. If they don’t trust leadership or think the deal is unfair, they’re gone. Want genuine engagement? Start with compensation and authenticity. Everything else is just noise.

Let’s finally put resources where they work: honour the transactional nature of work, and retention will follow.

Sources:
ADP’s People at Work 2025 Report
HRD Canada: “Employee Engagement Drops Globally”
Mercer: Canadian Turnover Trends 2025
Gallup: State of the Global Workplace 2025
Work Institute: 2025 Retention Report

Scroll to Top